Do you remember the retro films we loved in those days? We are witnessing the rebirth of fashion. “The Marvelous Mrs. Maizel” brought back 70s bell bottom pants to the catwalk and the actors from “Saturday Night Live”, with their colorful sweaters, paid tribute to disco era. Today, Gigi endorsed the Guest In Residence 2025 spring collection, using a $198 lemon yellow sweater to ask us a question we cannot ignore: “Is retro trend reshaping your wardrobe?” “
Matteo Montanari captured Gigi wearing a cherry-red striped POLO shirt on Sunset Boulevard, Los Angeles. This seemingly ordinary item became the subject of social media discussions because of its combination with high-waisted briefs and cashmere. In 2024 the search volume for retro-styled items increased by 183%. “70s Retro Style” became the most popular fashion tag on Instagram.
Retro is the new trend that young people are gravitating towards when Zara’s minimalism has been criticized for being “emotionally lacking”. It is popular because of its rich narrative and emotional resonance. The bright pink sweater worn in the advertisement by Gigi, paired retro sneakers and a bucket hat crocheted, reflects a global awakening of nostalgia.
Guest in Residence 2025 uses 100% recyclable cashmere and reduces the carbon footprint by 35% on each item of clothing. The brand has also transformed sportswear from a “fast-moving consumer good” into a “cultural symbol” by working with Los Angeles Roller Skating Club, and printing retro skating rink photos on the packaging. The brand director said, “We don’t just sell clothes. We also sell the stories that you want to share.”
Customers can exchange their old sweaters at the flagship store of Guest in Residence in New York for discounts on new items. This closed-loop model has allowed the brand to achieve an 21% increase in repurchase rates in fiscal 2024. It also makes each piece of clothing tell a story. For example, the $79 striped bucket cap not only keeps you warm but also conveys your fashion sense. Next time you wear a piece, it could be quietly changing your lifestyle.
