Are you tired of stereotypical workplace attire? We are witnessing the “de-formalization of fashion” when Silicon Valley elites choose to wear flowing, chiffon shirts and wide-leg pants with their suits in the conference room. Today, Massimo’s 2025 spring/summer collection was launched at the “Bubble Palace”, on the French Riviera. A layered skirt costing $245 was included in the collection. This raises the question: “If clothes can breathe like architecture will we still be obsessed by “tailoring?” “
Quinn Mora’s interpretation makes Massimo Dutti’s new collection appear to grow from the curves of Palais Bulles. She wore a cream-colored chiffon top and a pink layered skirt in nude tones, while standing before the spiral staircase created by architect Antti Lovag. This casual outfit, with the wide belt at the waist and the sandals on her feet, gives off a “sophisticated feeling of relaxation”.
The workplace clothing industry is experiencing a silent revolution. When Meta listed “comfort”, as the first criteria of corporate culture, it was a revelation. Massimo Dutti’s wide-leg trousers are made from Tencel fabric which is highly fluid and can withstand 14-hour meetings. They also stand out at poolside parties after work.
The carbon footprint of each garment in the 2025 series by Massimo Dutti is reduced by 35%. The brand has transformed classic items from “fast moving consumer goods” into “cultural symbols” through collaboration with French environmental groups and printing an eco-map of the Riviera on packaging. The creative director stated: “We’re not selling clothes. We’re selling a right to breathe.”
Quinn Mora, in Massimo Dutti’s advertisement uses a simple shirt made of linen blend with high-waisted briefs to demonstrate the philosophy “less is more”. This “low contrast” color combination epitomizes the global revival in minimalism. According to Vogue Business, searches for “neutral tones increased by 87% by 2024”.
When clothing becomes your second-skin, fashion is not a slave of trends but an art form.
