Are you tired of wearing the same old sportswear? What sparks can be created when retro sports style meets street fashion? We will show you today how Irina Shyk redefines “sports fashion” in the Sporty & Rich Spring/Summer 2025 collection.
Irina Shyk’s latest advertisement blockbuster for Sporty & Rich interprets the iconic retro sports aesthetics of the brand in a casual and lazy manner. This layering of a black sports bra, high-waisted briefs, and a light-colored jacket, which appears random, captures the advanced expression “relaxation”. Emily Oberg, the founder of the brand, combines 90s baseball with modern fitness apparel to create a product that can be worn anywhere.
Data shows that global sports and leisure will grow by 18% by 2023. However, consumers are not satisfied with “being able wear” but rather “daring to wear”. Shayk’s cobalt zip-up and yellow sweatpants are a perfect example of this transformation. When color psychology meets tailored clothing, each piece becomes an emotional carrier – blue conveys calmness and yellow inspires vitality. Black symbolizes fearless strength.
We are witnessing the “de-formalization of fashion” revolution when sweatpants, high-end shoes, and hoodies replace suit jackets by Silicon Valley elites. Sporty & Rich is a company that has excelled in removing sportswear from its label of “cheap, fast-moving consumer products” and giving clothing culture added value by collaborating with limited brands (such as the joint series last year with the Los Angeles Dodgers). The gold badge on the chest, just like the black hoodie Shayk wears for the advertisement is inspired by Olympic torch. This detail instantly gives everyday wear a narrative.
The Sporty & Rich Spring/Summer 2025 series will be released on April 3. Why not let your clothing be your spiritual totem when everyone is striving for a “faster higher stronger” pace of living? Shayk’s “nonsexist” outfit, with its silhouette sweater, is not only a challenge of traditional aesthetics but also respect for self expression.
“Real fashion isn’t about what you wear but what you become.” “When sportswear becomes an extension to your identity, each item in your wardrobe silently writes your legend.”
