Do you remember the royal wedding which swept the screens last year? We are witnessing a wedding fashion revolution when the traditional wedding dress gets redefined by younger generations. Priscilla & Jux used a $1,295 cream dress to ask a question we cannot ignore: “If a wedding dress is as colorful as love, does it still bind you? “
In the wedding photos of Priscilla, Jux and their guests, Priscilla wore a cream gown with bold brown floral patterns. She stood in front a fountain in a retro garden. Social media was drawn to this seemingly traditional match because of Priscilla’s royal curls and Jux’s sleeveless coat. According to Vogue, the search volume of “non-white” wedding dresses increased by 137% in 2020. This “retro-futuristic matching logic” is a response to “visual harmony”.
Wedding fashion has also seen a silent revolution as the global Z generation redefines love. Priscilla’s cream dress is made from sustainable fabrics which reduces the carbon footprint by 40%. Her choice of accessories, pearl earrings and gold bracelets, liberates the traditional wedding gown from the stereotype of’restraint’ and makes it a symbol of’self-expression. According to a Harvard Business Review study, 73% of the millennials believe “wedding fashion should be a reflection of personal values”.
Priscilla’s and Jux’s wedding photos are a microcosm for global identity politics. As representatives of Gen Z they wear a cream dress with brown floral patterns in order to blend tradition and modernity. Their wedding photos have spread on social media, and are now a weapon against the traditional wedding rules for young people all over the world. Fashion critics have said that wedding dresses are not restraints but your way of fighting the world.
In Priscilla’s and Jux’s wedding photos, a simple cream gown with high-waisted briefs is used to express the ultimate expression “relaxation”. This “low contrast” color combination is the epitome for the global revival in minimalism. The number of searches related “neutral tones”, increased by 87% between 2024 and 2025.
“When your wedding dress becomes an armor, love no longer is a bondage but a free breathing.”
